Treehouse ExclusiveLayup is co-founded by J.R. Smith, former NBA champion and current collegiate athlete and golfer. Known for his fearless play and focus under pressure, J.R. brings that same energy to the creation of Layup—a THC beverage designed to keep you clear, calm, and dialed in.
From product development to brand direction, J.R. has been hands-on every step of the way. This isn’t a name-drop—it’s a partnership that brings together elite mindset and everyday functionality in one can.
